Esports Project Management

Project management in esports.

How to market and promote your esports tournament / event

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Today i’ll talk about how to market your event or tournament in esports. There’s no one way to do it so I’m going to list my own experiences and best practices. If you haven’t already, check out my things to look out for in esports while planning an esports event, project budgets and how much esports tournaments may cost, dealing with pro teams and getting sponsors. For the record, the largest amount of views I’ve personally done is around 8 million total reach over 4 days (across two brands, excluding team reach) and around 110,000 concurrent viewers on twitch.tv and

How to fund your esports tournament prize pool

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Hosting a tournament is always a difficult initiative. You’ve planned your tournament, gotten approvals from the publisher in esports, and figured out a theoretical esports tournament organizer business model. So now it’s time to pay the bills and get some revenues in for your tournament. Here’s 5 ways to to bring in revenue as an esports tournament organizer. Charge Money / Have buy-ins This method is quite unpopular but i’ll lead with it for a specific reason. Outside of a few games this method is not really liked by a ton of players. Unlike poker, this has not caught on

10 ways to prevent cheating in your esports tournament

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When I started planning esports tournaments almost 10 years ago, I didn’t have much of a clue into a lot of things. It’s one thing to budget out a tournament but it’s another thing entirely to plan for rules and the esports tournament itself! Competitive integrity and rulesets were definitely one of them. I assumed that everyone who wanted to be there was going to play clean and play hard. Back then the tournaments I was hosting were for around $100. The highest tournament i’ve held was for 1000x that at $100,000. The rigor and what’s needed at those levels