esports project management

How to market and promote your esports tournament / event

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Today i’ll talk about how to market your event or tournament in esports. There’s no one way to do it so I’m going to list my own experiences and best practices. If you haven’t already, check out my things to look out for in esports while planning an esports event, project budgets and how much esports tournaments may cost, dealing with pro teams and getting sponsors. For the record, the largest amount of views I’ve personally done is around 8 million total reach over 4 days (across two brands, excluding team reach) and around 110,000 concurrent viewers on twitch.tv and

Esports event (controller)

Managing an esports event Part 2 – What can go wrong

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In part 1 of managing an esports event from an esports project management standpoint, we looked at a few things that can go wrong. In part 2, I’ll share even more things that can possibly go wrong during the event. Proper esports tournament planning is always crucial so be sure to check out my guide on that too. If you’re looking at a budget or unsure where to start? Be sure to check out my esports tournament budget guide. You’re understaffed and didn’t plan accordingly. You thought you only needed 2 volunteers for your 8 team and 60 person LAN?

Esports Event

Esports Project Management – During the event!

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So we’ve discussed planning an esports event budget and a few items to look out for. We’ve also discussed planning an esports tournament. If you’re entirely new to esports project management that’s ok too. So now you have the teams, you’ve set a budget and it’s LAN time. All the players have arrived and shit has hit the fan. This will be a part 1, there’s a lot that can happen. Here are some things that can go wrong and what to look out for (I’ve experienced all of them I believe). Some of these are unavoidable but proper planning,